Building an in-depth, informative website for Adam Teva V'Din
Client
Adam Teva V'Din (Israel Union for Environmental Defense)
Fields
Showcasing the organization's activities to increase public support
In this project, we collaborated with Adam Teva V'Din, an organization dedicated to environmental protection and the public's right to a healthy, sustainable environment. The team includes legal experts and professionals in science, economics, planning, and public policy, all working together to run public campaigns that protect natural resources, public health, and quality of life.
The website was designed to expose the organization's legal and environmental work to the general public, drive civic engagement, and encourage the donations that make their vital work possible.
Challenges
How do you organize a vast amount of complex and diverse content?
The major challenge of this project was finding a way to present a wealth of information in various formats, ranging from legal data, environmental reports, and guides to news and updates. We needed to create a visual language that was consistent yet flexible enough to accommodate different types of content while maintaining a clear and engaging aesthetic.
Solution Approach
Clarity, information, and readability for a focused user experience.
To achieve this, we built a clear content architecture. We felt it was essential to create a clean, inviting interface that allows for comfortable reading of the organization's publications. It was important for us to link content in a way that leads users to delve deeper, connect with the work, and immerse themselves in the reading experience, all while highlighting calls to action: signing petitions, sharing content, and donating to the organization. We wanted the content to be intelligently and cross-linked, and WordPress was the perfect interface for this, with its capabilities for dynamic content management using tags and categories.
Result
A clear and communicative ordering process that fills the heart (and the stomach)
By listening to Tom and understanding her business needs and goals, we defined clear, measurable objectives. We solved a challenge that helped Tom expand her operations, improve the user experience for subscribers, and reduce the need for manual customer service when receiving orders—freeing up time and resources for other areas of the business.
"The new website has significantly helped us reach new audiences, create interesting and dynamic content, collect petition signatures, and build landing pages for fundraising campaigns. With its help, we have run four fundraising campaigns that generated hundreds of thousands of shekels and thousands of petition signatures."
Ziv Rotstein
Partnerships Manager, Adam Teva V'Din
