Building a platform for connection, inspiration, and innovation in the Israeli public sector
Client
Tashtit Association
Fields
Creating a bold, modern graphic language to support an inspiring vision
The Tashtit Association reached out to us due to Sophie’s familiarity with the non-profit sector and our experience in building websites for the public sphere. Our shared goal was to create a unique platform that would serve as a fresh window into the world of public service in Israel. The clients came with a fertile vision and a wealth of ideas, aiming to make the Israeli public sector a more attractive and intriguing field. We worked with the shared understanding that "dry" information needed to be presented in a clear, contemporary, and engaging way—and against a tight deadline, we had to ground ourselves, prioritize, and plan, all while working with a sense of active listening and shared responsibility.
Challenges
How do you change perceptions and reach new audiences?
The public sector is often perceived as rigid, dry, and disconnected from the young, modern industry;
Solution Approach
Providing inspiration and knowledge to motivate social action
We chose to showcase the refreshing side of public service, highlighting the diversity and vast scope that exists in the field—things the general public is largely unaware of. Our primary goal was to provide a stage for the knowledge accumulated by public service experts, so that those already working in the field could deepen their expertise, while those interested would find inspiration and a desire to get involved. We were asked to give the site a contemporary and innovative look, drawing inspiration from the worlds of entrepreneurship and high-tech, magazines, and various accelerators. In doing so, we formulated a language that is neither predictable nor boring, bringing a new tone to the content world the site addresses.
Result
For the first time—all the knowledge, tools, and partnerships related to the public sector in Israel
The "Gateway to Public Service" website is considered a success thanks to its comprehensive, accessible, and up-to-date mapping of the Israeli public service structure. To date, it maps and provides information on over 90 organizations and dozens of initiatives operating in the field. Within a short time, the site managed to generate interest, was presented at professional conferences, and received great enthusiasm—including inquiries for collaborations, which testify to the need it fulfills and the value it provides.
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